Retail Consulting
Strategic retail consulting
Goal-oriented and success-oriented expansion requires similar diligence as the entry into a new market. Over and over again, companies are faced with questions that they can only rarely answer without competent help. COMFORT therefore consults and supports national and international retailers in the development and implementation of individual and marketable expansion strategies. This outsourcing preserves the retailer's budget and time resources. A whole range of national and international companies has so far been able to profit from COMFORT'S experience that has been acquired over decades.
1. SWOT analysis - compiling strength/weaknesses/opportunities/threats
On principle, the SWOT analysis is compiled for consultancy engagements to assist in the decision making process. It is a method to clarify the parameters required to reach a decision at a glance and with clearly formulated facts. It is utilized during the decision process for the acquisition and disposal of commercial building with a retail utilization or shopping centres and real estate portfolios; it is also used for the decision process regarding the specific location of where to establish a retail shop.
2. Decision criteria for brand-forming locations
Within the scope of expansion policy - for national or international chain stores - the significant component during the consultation process is to clarify that the correct decision regarding the location will support or enhance the brand-forming process.
We also utilize this approach in our consultation of project developers or Investors of commercial buildings, when we're dealing with the factors that determine the lease development of retail spaces or the purchase price development of locations with retail utilization.
3. Re-positioning of existing real estate
Developing a catalogue of measures for real estate in exposed inner city locations targeting the reversal of negative trends and achieving an acceptable purchase price factor.
4. Portfolio assessment
Each and every single real estate property of a portfolio will be reviewed in regard to its current and future quality of location as well as the sustainability of the lease revenue. Strengths, weaknesses, opportunities and threads will be examined and capabilities will be identified within the scope of a SWAT analysis. Usually, the background of an engagement will be to find the purchase price of a portfolio.
5. Leasing concept retail
The focal point will be the development of a conceptual design for future-oriented solutions for existing areas, to include determination of the lease rate for the newly designed area.
6. Consultation of retail firms
Can a retail company be managed even more successfully in light of the given competitive situation? Or will a third-party utilization or even disposal of the real property be the better alternative when taking economic aspects into consideration?
A site analysis as well as internal review of the retail company's capabilities and the economic aspects of the retail property will reveal the solution that would be more sustainable in the long-term.
